WhatsApp wants to show you ads. Ready to accept?
For years, WhatsApp said no ads, no gimmicks. Not anymore…. Clearly, WhatsApp Business API alone isn’t enough to run the show..
Here’s the shift:
– Ads will show up in Status & Channels (Updates tab).
– Chats & calls stay encrypted, ads wahan nahi aayenge.
– Targeting = device info, city/country, and what Channels/Statuses you follow.
– If you link your WhatsApp with Meta Accounts Center, toh FB/IG style micro-targeting bhi possible.
Why now? 👇
WhatsApp is Meta’s most used app with whopping 2.7B users worldwide, but least monetised.
– As marketers → this opens a fresh playground where people spend the most screen-time daily.
– As users → trust ka sawaal hai. WhatsApp felt like a “safe zone”… ab woh perception change ho sakta hai.
Biggest question:
👉 Will WhatsApp ads become the next goldmine for brands where we are already bombarded with all promotional to personal messages?
👉 Or trigger ad fatigue and user backlash?
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